With our world becoming increasingly technology based, the iGaming industry is branching out to find new ways of marketing. This upgrade is much needed since the internet is crowded with thousands of iGaming platforms, with each offering thousands of games and other features. To stand out, one must find new, innovative, and modern ways that boost the product’s reach. 

This is where affiliate marketing comes in. It is a system where a digital network of third party marketers are tasked with the marketing of companies in return for a commission fee. With affiliate marketing, platforms have been able to tap into new digital spaces and increase their reach multifold.

Here’s a simple breakdown of how an affiliate marketing process:

• An affiliate expands the reach of the company with affiliate links sent to site visitors, included in blogs, or forwarded to social networks. 
• A visitor clicks the affiliate link and gets transported to the company page. 
• The visitor explores the page, engages with the content, and makes transactions.
• If this is successful, the affiliate receives commission. 

However, it is easier said than done. It doesn’t matter if the company is a startup learning their way through the affiliate marketing world or a large company that has years of experience in the field, you will need an efficient tool that helps you build an affiliate network, boost brand visibility, and monitor your campaigns. The following list includes some of the best affiliate marketing softwares that are popular in the iGaming market:

MAP iGaming Affiliate Software

Shortlisted as the Best iGaming Affiliate Software by the prestigious EGR, B2B, & iGB awards, MAP is a cloud-based affiliate marketing software that is ideal for iGaming businesses of all sizes. This software helps businesses manage, run, and improve their affiliate marketing programs with upgrades, comprehensive reporting, dedicated account managers, custom commission plans, and more at affordable prices. The software was built in 2015 and had grown popular in the industry, with more than 300 brands opting to it as their software of choice. By 2017, MAP 2.0 was released with more than 100 updated features.

Highlights:

• Reporting and analysis
• Efficient and flexible
• Easy customisation and quick migrations
• Reward Plan and financials
• Accurate tracking and attribution

Income Access

This celebrated affiliate marketing program is built for businesses looking to improve their digital marketing strategies in the online casino, sports betting, lottery, and other such iGaming fields. Income Access doesn’t just stop with affiliate marketing, it is also a digital marketing agency, and an affiliate  network. At Income Access, we have helped companies connect with various industry leading brands, target campaigns globally, customize platforms to accommodate branding, and more. 

Highlights

• Detailed analysis of key metrics and performance indicators. 
• Track acquisitions
• Analysis of customer data and touchpoints
• Profitable payment modes and methods
• Customize platform according to brand specific market needs

Affilka

Affilka has been built for iGaming business to help manage their affiliate programs, build strong relationships with partners, get in touch with players and expand their reach through affiliates. When Affilka launched in 2018, it was managing only one casino brand and by now it has grown to have more than 450 iGaming websites in their connections. Afflika was built by Soft Swiss, a popular organization that is known for building iGaming products. 

Highlights: 

• In-depth reports
• Media management
• Flexible commission plans
• Multiple subaffiliate tiers
• Custom tracking parameters

Conclusion:

A good affiliate marketing software must help you run your affiliate programs efficiently. They must offer good analysis that help you monitor growth accurately, automate processes that are repetitive, provide customizable options, and focus on security. 

Before you choose a software, you must make sure that the tool is trustworthy and that it offers specific services for your industry. 

With technology developing at a rapid pace, it is important that business founders find new ways of promoting their products. Research indicates brands are expected to spend $13 billion on affiliate partnerships in 2026, which would be 10.1% more than 2025. At the end of the day, it’s all about walking with the times. Optimizing your affiliate marketing strategy will help you boost your online presence and business at the same time, offering your business a stable foundation in the online world.