Since time immemorial the model of a lottery has remained sacrosanct. Even with the advent of trans-national and even Europe-wide draws, lotteries have invariably been delivered and marketed on a consistent, some would say, almost democratic basis. One ticket equals one chance in the draw, and that’s all there is to it.
Or at least that is how the formula has been marketed up to now. The offer currently being staged by lottoland.co.uk is, to coin an apt phrase, a real game changer. Lottoland’s promotion is offering United Kingdom players the chance to acquire two tickets for the price of one.
The price reduction of £2 down from £4 is a marginal incentive. But for anyone who gets a kick out of the whole lottery experience the ability to effectively half the odds on coming up with the winning numbers at a single stroke represents a potentially life-changing incentive.
At the time of writing the Euro Millions jackpot stands at a mammoth £34 million. The Megamillions jackpot currently stands at an even more astronomical £87 million. Lottoland effectively allow players to bet on those outcomes, but in practical terms there is no difference between the Lottoland game and the actual lottery.
In a marketplace that is largely static – in terms of the way that lotteries function and the way that players engage with them, Lottoland’s creative offer looks like a sure fire winner. Looked at dispassionately, it becomes difficult to imagine why anyone would buy their tickets anywhere else.
Whilst the odds on securing that huge jackpot are undeniably astronomical, being able to halve them at a single stroke and at no additional cost cuts right to the heart of what lottery players are looking for.
The initiative is part of a growing concentration of player interest around the various national and pan-European lotteries that are available to players online. The establishment of sites such as lottloand.co.uk which bring together various games within a single portal are sure sign that there is a genuine demand for such concentrated sites.
The entirely professionalised delivery of such sites enables an easy, secure and immediate route to multiple lines and multiple games.
For some, the long odds involved and the overwhelming reliance on chance will always make a lottery something to be avoided. In the UK the lotto game offers prizes at a frequency of approximately 54:1. However, there are others who a more than happy to wager on precisely this basis. Ease of play combined with the vast prizes involved give players the chance to target a source of enjoyment that derives from the timeless lottery combination of limited demands and unimaginable rewards.