There’s a new UK-focused online gambling review and guides platform that looks to change the state of play. BetterGambling has officially gone live with the aim of offering complete transparency and impartiality.
The expert team assembled by the platform plans to cater to British online gamblers new and existing, with a focus on nurturing trust through their assessments. As ThoughtCo explains, knowing your subject is the first step to writing a good review, but how will BetterGambling go about making their reviews impartial and transparent?
The BetterGambling Ethos
The process of reviewing sites, ranking them, and offering guides to players begins and ends with BetterGambling being transparent. This is apparent from the get-go, with them clearly stating that they are an independent affiliate site. They operate by referring players through affiliate links, earning fair commissions on sign-ups.
However, this is their way of keeping the lights on as opposed to the driver of the content. BetterGambling claims to aim to serve players’ interests through being impartial. They want to become a trusted source within the huge industry by offering clear-cut, honest assessments that direct players to safe, reliable, and competitive experiences.
Whenever a business wants to build trust, transparency is perhaps the most important ethos to work by. Offering details on how the affiliate links work is one way of achieving this, as is showcasing who the people are behind the platform, which BetterGambling’s landing page does as well.
As Forbes writes, being honest and transparent with audiences about affiliate links and indicating them as such is key to earning trust. From there, the foundation of success can be built on credibility. With an expert team and transparency as to the operations of the business, BetterGambling hopes to achieve success.
The Six-Step Review Process of BetterGambling
To support its mission of transparency and better inform British gamblers, BetterGambling has outlined its six-step review process, including the weight assigned to each category. This not only helps users understand what the review scores actually reflect but also encourages them to consider their own preferences when evaluating platforms. After all, informed customers make better decisions.
Three of the six review categories are each weighted at 20%: banking options (including the variety of methods and cash-out speed), slot games, and live casino games.
The next two categories – usability and customer service quality – are each assigned 15% of the overall score. Finally, security accounts for 10%. While all listed platforms are licensed by the UK Gambling Commission, BetterGambling also checks for additional safety measures and responsible gambling tools.
Each of these areas receives its own score, which is then combined to create an overall rating of 5.0. At the time of writing, the highest-rated sites received a 4.0 out of 5.0, highlighting the strict standards to which BetterGambling holds the platforms it reviews.
By being as transparent as possible, BetterGambling hopes to offer a new experience to UK gamblers that fosters a foundation of trust and enables them to find the best online gambling sites.
