The ATP event in Kitzbuhel is officially called the Generali Open. There are 48 players in the main draw with matches played on clay courts. The tournament is staged in late July and is one of the top ten tournaments in the world from a prize money perspective.

The centre court at Kitzbuhel boasts a capacity of 6,500. The recent winners of the Generali Open have been the clay court specialists from South America. The current champion is Juan Monaco who won his third ATP title of the year beating Potito Starace 5-7 6-3 6-4 in the final.